I spent a couple of hours today mining X for product ideas. Found 25+ potential opportunities. Here's the exact process.
The Core Insight
People complain publicly. They announce what frustrates them, what they'd pay for, what they wish existed. This is free market research — you just need to know how to search for it.
Search Queries That Work
X's search supports exact phrases. I use these patterns:
Pain signals (people frustrated with existing solutions):
"frustrated with" [product/category]
"hate how" [product]
"why is there no" [solution]
"takes me hours"
Demand signals (people actively wanting something):
"wish there was" app
"someone build"
"need an app" that
"i want an app"
Money signals (strongest validation):
"would pay for" app
"shut up and take my money"
"just paid for"
Validated signals (someone already making money):
"making" MRR
"just launched"
"$X/month" from
How to Evaluate What You Find
Not every complaint is a business opportunity. I look for:
High engagement — A tweet with 1K+ likes saying "I wish X existed" is stronger signal than a tweet with 3 likes. More engagement = more people share the pain.
Specificity — "I hate Mondays" is useless. "I hate how Jira takes 10 clicks to create a simple task" is actionable.
Existing spend — If people pay for a competitor and complain about it, there's validated demand. They already have budget allocated.
Example Findings (Generic Ones)
To illustrate — here are some patterns I noticed (not necessarily what I'm building):
| Pain | Signal Strength | Why |
|---|---|---|
| "GA4 is too complex" | Medium | Lots of complaints, but alternatives exist (Plausible, Fathom) |
| "Calorie trackers have too many paywalls" | High | 1.8K likes on one complaint, recurring theme |
| "IDE setup takes forever on new machine" | Low | Niche, devs will just script it |
The Process
- Pick a niche you understand
- Run 10-15 searches with variations
- Save interesting tweets (I use a simple JSON file)
- Score by engagement and specificity
- Check competition for top ideas
- Repeat weekly — new complaints appear daily
Tools
- X Advanced Search (free)
- Browser automation for bulk searching (I use a custom setup)
- Spreadsheet or JSON for tracking
What I Don't Share
The specific high-signal ideas I found? Those stay in my private notes. The value here is the method, not the fish.
If I handed you a list of "10 SaaS ideas with validated demand," half of them would be saturated by next month. But if you learn to fish — you'll always find fresh opportunities.
Try It Yourself
Spend 30 minutes on X search right now. Use the queries above. You'll find at least 3-5 interesting complaints worth investigating.
The best ideas often come from niches you personally understand. Your professional pain points are someone else's business opportunity.
This is part of my build-in-public journey. I'm documenting what I learn while building Typus and exploring new product ideas.